Brief:
This is a self initiated brief constructed with the team at Noise Media. The idea behind the project was to create a case study for a fictional brewery named 'Fullstop.'
Full Stop Brewery is in the heart of Hammersmith. The Brewery started out with a group of friends passionate about music and gigs.They believed that there is a gap in the market for a series of Beers and Ales focused on the music gig scene.
The branding must encapsulate the gig experience aa a whole. And it should also be reflective of a number of different music genres relevant to the people and culture of London. The product is a Pale Ale and has an ABV of 5.5%. It will be available at venue bars on draft and canned in a 330ml Can.
